Technical Storytelling
Content that translates complex distributed systems concepts for any audience, from first-time evaluators to seasoned operators.
I partnered with the marketing team at Cockroach Labs to create technical content across the entire funnel. Top-of-funnel videos that made distributed systems concepts click for first-time viewers. Deep technical webinars that gave platform engineers the confidence to move forward.
I created a YouTube explainer breaking down Change Data Capture from first principles: what it is, why it matters, and how to use it to connect data sources in practice. No prior context needed. 14,000+ views. Here's what people said in the YouTube comments.
▶ Watch the videoDifferent audience, different depth. I co-hosted a webinar with an Enterprise Architect: I owned the narrative, he brought it together with a live demo. We covered containers vs. stateful workloads, StatefulSets, persistent volumes, and how CockroachDB handles distributed consensus and load balancing across nodes.
One of the most-watched webinars in Cockroach Labs history. 190+ live attendees. Two prospects considering CockroachDB on Kubernetes moved to the next stage of evaluation after attending.
▶ Watch the recording
14,000+ developers found the product through the CDC video. Two prospects moved forward in the pipeline after the Kubernetes webinar. The content worked because it helped people understand the product on their own terms, which is how you earn trust and let customers convince themselves it's the right fit.
"Super impressed by your method of explaining. So clear, so concise and so knowledgeable."
"thanks for this short and succinct introduction"
"Great explanations!"
"Good info with example use cases. Thanks!"